It is true that spam traps are very important for email security. But at the same time they are a real nightmare for many companies. Fortunately, there are tips on how to avoid them. Here is how to get rid of spam traps.
1. Clean up your contact lists regularly
In principle, the role of spam traps is to create traps to fight spammers. In order for them to play only this role and not block for example your shipping domain, you must learn to control them. This will allow you to dodge their harmful actions.
A solutions like https://captainverify.com/ can help you not only to avoid low quality emails, but also to improve your deliverability. But until you have this tool, you can already start by cleaning your contact lists regularly (2 to 4 times a year is ideal). Make sure that they are up to date and composed of correct addresses as well as people who frequently consult your emails.
If you only send emails once a week, remove the contacts who have not opened your emails in the last 3 months. But if you send mail on a daily basis, remove contacts who have not opened your messages in the last month.
2. Do not buy contact lists
Every company has a vocation to grow and prosper. And to do that, many companies buy lists to expand their database. You should not do this. If you are already in the habit of doing so, stop.
A significant portion of these lists contain spam traps and this method you are using may compromise your email marketing strategy. From now on, adopt new approaches to collecting correspondents. Make sure you get your contact lists organically. This will not only prevent spam traps, but also ensure that you are not in violation of any regulations.